Behold Professional Hair Color Products

We believe one color line is not for everyone.

That’s why we carry three of the top color lines in the beauty industry.

Why? To deliver high quality results and exceed client expectations.

-Jacqueline Reinish, Behold Salon and Spa

INOA

INOA is 60% oil, ammonia free, delivering 6 weeks of intense hydration while depositing beautiful color.

DIA RICHESSE

DIA Richesse is a rich demi-permanent crème hair color formulated with advanced alkaline technology to create deep, rich tones and exceptional softness.

DIA LIGHT

DIA Light is a luminous demi-permanent gel-crème hair color formulated with gentle acid technology ideal for color-treated or sensitized hair.

MAJIREL

Permanent Hair Color that provides natural, premium results. Our rich shades range from natural to cool to warm, covering all options for clients.

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Shades EQ gloss offers gentle processing on the hair for outstanding condition and shine benefits. This isn’t your run-of-the-mill hair gloss. In fact, It’s the hair color that thinks it’s a conditioner and delivers fast, professional color results. You'll leave the salon with healthier looking and feeling hair with beautiful shine.

ULTIMATE SHINE & CONDITION:

Have we mentioned just how glossy your hair will be after a Shades EQ hair gloss service? The formula is infused with amino acids that help to condition the hair and leave it looking super shiny.

REFRESHED HAIR IN JUST 20 MINUTES:

You read that right. Shades EQ Gloss takes only 20 minutes to process once applied. It’s a quick, easy service for those who want gorgeous color and professional results in an instant.

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GOLDWELL

TOPCHIC GUARANTEES INTENSE COLORS

FULL OF BRILLIANCE IN ALL DIMENSIONS

100% GREY COVERAGE

Improved performance for complete variety: from classic N shades, cool NA shades, intense NN shades to TriFlective Naturals. All guaranteed by the Dye Penetration and Reflects³ System.

ULTIMATE DURABILITY

First cool assortment on the professional hair color market from Goldwell staying cool over time – guaranteed by the innovative CoolProtect Technology.